I have no recollection of Schambeau’s advertising on TV, especially not a spot this long. It looks like the early 80s. The kids shown buying from the candy counter were probably my classmates.
Schambeau’s was one of the two main grocery stores in Bayou La Batre, along with rival Greers. Schambeau’s was about a mile further from our house, but we shopped at both.
Schambeau’s was more of a General Store than Greers, which was purely a Supermarket. In the last years, Crum Schambeau was heard to remark that the real competition was the Walmart in Tillman’s Corner.
Schambeau’s did not long outlive Mr. Crum, due (I’m told) to his heirs not wishing to continue running the store. Greers continues.